The culmination of a search for a careful balance between color that performs and isn’t loaded with chemicals is our “Natural Color Process”. This naturally based, non-toxic, and most importantly, 100% ammonia-free permanent color, will render gorgeous, shiny hair in less time and with less damage than traditional ammonia-based products. Best of all, you can experiment with these colors over and over without fear of damaging your hair or your health! Instead of drying out hair, Susan Henry’s Natural Color Process leaves hair soft, silky and shiny.